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Our Brands

We believe in careful sourcing and partnering like-minded companies globally to achieve this commitment, focusing on organic baby essentials with a strong eye for detail and beauty.

 

Purebaby

Purebaby is an Australian owned company creating unique, organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care. In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s Founder and Creative Director, was unable to find quality organic garments.

“When I couldn’t find a range to meet all my needs — fashionable, organic, functional and most importantly affordable — I was inspired to create it myself.” – Mirabai Winford, Purebaby’s Founder

Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility. Their collections are designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play. The certified organic cotton used in the Purebaby ranges is soft, strong and resilient, allowing delicate young skin to breathe naturally. It is grown without harmful chemicals, using methods and materials that have a low environmental impact. Discover more about the benefits of organic cotton. Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable — beautifully designed, beautifully organic.

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L’ovedbaby

L'ovedbaby started more than 13 years ago from humble beginnings - selling nursing covers; and eventually grew to include a full line of award-winning quality organic baby products.

When they launched their Cotton Basics Collection™ of conventional cotton clothing in 2005, their number one goal was to provide safe, minimally-processed, 100% cotton garments. That meant no harsh added chemicals, no dangerous flame retardants, and the use of safe and gentle dyes. After much research, they discovered the added benefits of transitioning this Cotton Basics Collection™ to 100% certified ORGANIC cotton. Organic is not only safer for our little customers and the environment, but equally important for the cotton farmers who suffer the risk of serious illnesses brought on by close contact with the many carcinogenic pesticides still used in conventional cotton farming today. Many of these farmers are parents themselves, and we want them to be around for their little ones.

L'ovedbaby garments don't contain any toxic heavy metals, formaldehyde, aromatic solvents, functional nanoparticles, or genetically modified organisms (GMO). They don't use Azo dyes that release carcinogenic amine compounds. Their trims and snaps conform to strict standards (e.g. no PVC, nickel, or chrome permitted). L'ovedbaby is proud to provide parents with a safer and environmentally friendly alternative to traditional baby clothing and accessories.

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Natursutten

Natursutten® was established in 2006 and is owned by a mother of three. Natursutten wants a more chemical-free future for our children and for our environment by making top-quality, toxin-free products that babies and children love.

“The media is full of stories about toxic baby gear, recalls and harmful plastics. As a new mother, I thought about how many hours my son was going to have a pacifier in his mouth, and I was determined to find a truly safe alternative. I felt I owed that to my child and other babies around the world – to do better.”

Anne-Dorthe Schroeder Grum
Founder, Natursutten®

Natursutten® is made ecologically sustainable from pure natural rubber from the tree Hevea brasiliensis. Natursutten® products are designed in Denmark and handcrafted exclusively in Italy.

All Natursutten® pacifiers are certified to conform to the European Union (EU) directive concerned with safety, health and environment. (Pacifier Safety requirements by European standard EN 1400).

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