Purebaby is an Australian owned company creating unique, organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care. In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s Founder and Creative Director, was unable to find quality organic garments.
“When I couldn’t find a range to meet all my needs — fashionable, organic, functional and most importantly affordable — I was inspired to create it myself.” – Mirabai Winford, Purebaby’s Founder
Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility. Their collections are designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play. The certified organic cotton used in the Purebaby ranges is soft, strong and resilient, allowing delicate young skin to breathe naturally. It is grown without harmful chemicals, using methods and materials that have a low environmental impact. Discover more about the benefits of organic cotton. Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable — beautifully designed, beautifully organic.
Purebaby organic clothing is made up of the purest, softest organic cotton available. Each piece of clothing is the safest and healthiest choice for your baby with organic cotton certified by the Global Organic Textile Standard (GOTS). Purebaby certified organic items contain at least 95% organic fibres, and the dyes used are free from harsh chemicals, bleaches and other irritant and pollutant materials.
Every Purebaby product are made organic, sustainable and beautiful in the hope that they will be used through generations of little ones, being passed down, given as gifts and donated.
The breathable cotton used maintains its softness, durability and quality, even when it is washed and worn time and again and will keep its shape and softness for many years.