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Our Story

Reimagining beautiful organic sustainable baby essentials

Our search for quality organic sustainable beautiful baby essentials began with the birth of our baby girl 3 years back; as first-time parents we wanted the best for our baby and started to do extensive research into the best materials and products out there, together with best practices in caring for a newborn. Often in order to find the right products, we had to source globally, leading to high costs, long shipping times and limited information and support.

We found quickly that there were a ton of newborn baby products out there, of varying quality, materials and designs; with many parents buying these irresistibly adorable clothes only to discard them 3-4 wears later.

It was however through this experience we came across some small businesses with beautiful natural products we admired, philosophies we embraced and values we lived by. We realised that babies didn't require an extensive wardrobe of clothes and toys, but more importantly a closet of selected high-quality baby essentials. This is how Singapore grown the baby closet began - as an idea to curate high quality organic baby essentials that are kind to your baby’s skin and can be handed down through generations, while ensuring that all this is done through sustainable methods and that only natural materials are used.

We believe in careful sourcing and partnering like-minded companies globally to achieve this commitment, focusing on baby essentials with a strong eye for detail and beauty. Our organic essentials are individual tested and handpicked - made from 100% organic products derived naturally. They are also eco-friendly - chemical free and non-toxic, making them gentle on the most delicate and sensitive skin. We have tried these products on our little bean and are willing to stand by them.

Our Belief & Commitment

As parents, we want the very best for our little ones and fully recognise the benefits of going organic as well as taking care of our environment for our children's future.

01

Organic

Our organic clothes are made from the purest and softest organic cotton available. This quality and organic philosophy is extended throughout our range of products, as we aim for parents to trust that our products are the safest and healthiest choice for your baby.

02

Sustainable

Our organic essentials are individual tested and handpicked - they are eco-friendly, chemical free and non-toxic, making them gentle on the most delicate and sensitive skin, and importantly safe for our environment. Creating a better environment for everyone includes that of the cotton farmers who suffer the risk of illnesses brought on by close contact with the pesticides still used in conventional cotton farming today. We use these products on our daughter and are willing to stand by them.

03

Beautiful

We focus on quality baby essentials with a strong eye for detail and beauty. Our products are each made beautifully in the hope that they will be used through generations of little ones, being passed down, given as gifts and donated, minimizing waste. Our cotton maintains its softness, durability and quality, even when it is washed and worn time and again - it keeps its shape and softness for many years.